Down with the digital

Soupermax

October 6th, 2008

In an attempt to a) poke fun at the record industry and, b) keep you warm through the winter the enigmatically spectacular Max Tundra has announced a bizarre new format for his newest album: the soup can. In a Warholian twist on the scramble for a new vehicle of distributing music in a manner that results in a paycheque for the artist Tundra and the kids over at Domino have designed a can of Kosher Chicken soup with a rewarding twist. Straight from their website:

“So, how does this work? Well, in addition to a hearty, healthy meal for one, each soup can comes with a unique code and a link for you to download all the MP3s on the day of release.”

There are only 250 cans of Max’s bubbling broth available, indicating that maybe the world isn’t quite ready for the revolution yet.

Let’s hope it doesn’t, erm, leek early.

Would Sir like a starter?

Daniel Gray From the moment he put the first Steps album into his stereo he knew he'd found his calling.
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  • 3 Responses »

    1. That’s a typical Max Tundra idea. He’s mavericky.

    2. [...] Tundra is releasing a limited edition soup can / digital download of his new and souperb latest album Parallax Error Behead You? Oh [...]

    3. Four days ahead of Pitchfork Dan, nice one. Or not. How do we all feel about P4k? That could make an interesting blog post…

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